The Brandality Brand Audit
Is your brand costing you customers?
Customers judge your business in seconds, across twenty touchpoints most owners never audit. Check every box that's true for your business right now — be honest, this is for you.
How to score: one point per checked box. Your live score updates at the bottom. Most businesses land 8–12. Under 15 means you're leaving money on the table.
01–05 Brand
Your logo looks sharp at every sizeCrisp on a business card, a truck door, and a favicon — no pixelation, no squinting.
You use the exact same colours everywhereSame hex codes on your site, socials, signage and invoices — not "close enough" shades.
You can state what makes you different in one sentenceAnd your customers would say roughly the same sentence.
Your fonts are consistent and deliberateTwo typefaces max, used the same way everywhere — not whatever the app defaulted to.
You have written brand guidelinesA document a new designer or vendor could follow without asking you anything.
06–10 Website
Your site loads in under 3 seconds on a phoneTest it on cellular data, not office Wi-Fi. Half your visitors give up at 3 seconds.
A stranger can tell what you do in 5 secondsShow your homepage to someone new — can they say what you sell and who it's for?
There's one obvious next step on every pageBook, buy, call, or quote — a clear button, not a maze.
Your site looks current, not "built in 2017"Design ages like produce. Dated design reads as a dated business.
You show proof — reviews, work, resultsReal testimonials, real projects, real numbers. Claims without proof are noise.
11–15 Presence & Print
Your Google Business Profile is claimed and currentRight hours, recent photos, replies to reviews. It's your second homepage.
You've posted on social in the last 7 daysA silent feed tells customers you might not be in business anymore.
Your business card passes the keep-or-toss testWould a stranger keep it? Paper weight, finish and design decide in one touch.
Your physical materials match your digital brandSignage, packaging, and print use the same identity as your website — one brand, everywhere.
People can find you by searching what you doSearch your service + city in incognito. Page one? Point. Page three? No point.
16–20 Systems & AI
Enquiries get a response within 5 minutes, 24/7Most buyers choose whoever answers first. An AI receptionist never sleeps.
Every lead gets followed up at least 3 timesMost sales happen after the fifth touch. Most businesses stop at one.
You're collecting emails from your websiteVisitors you can't contact again are visitors you paid for and lost.
You ask happy customers for reviews systematicallyNot "when you remember" — automatically, at the moment they're happiest.
You know your numbers weeklyLeads, conversions, revenue — in a report you actually read, not a dashboard you avoid.
Your score
0/20
16–20 · Sharp
Your brand is an asset. Protect the lead — the next edge is AI automation depth.
10–15 · Leaking
Solid bones, real gaps. Each unchecked box is a place customers quietly choose someone else.
0–9 · Costing you
Your brand is actively working against you. The good news: this is the most fixable stage.
Want the unchecked boxes handled?
A free 30-minute strategy call maps your fastest fixes — brand, web, print, and AI automation under one roof.
Book your free strategy call